TRAI Takes Action to Curb Pesky Messages, Directs Telecom Operators to Tackle Misuse of Telemarketing Templates

TRAI Takes Action to Curb Pesky Messages, Directs Telecom Operators to Tackle Misuse of Telemarketing Templates Introduction: In a bid to tackle the persistent problem of pesky messages, the Telecom Regulatory Authority of India (TRAI) has issued directives to telecom operators, urging them to crack down on the misuse of telemarketing message templates. TRAI has identified that certain telemarketers have been exploiting the headers and content templates of enterprises, leading to an increased influx of unwanted promotional messages. This proactive measure by TRAI aims to safeguard the privacy and convenience of mobile users across the country. Let's delve into the details of TRAI's directive and its potential impact on curbing this nuisance. Background: The proliferation of mobile devices and increased connectivity have undeniably transformed the way businesses communicate with their customers. However, this progress has also resulted in an upsurge of unsolicited promotional ...